SEO (Search Engine Optimization) is the process of improving a website’s visibility on search engines like Google, Bing, and Yahoo. The goal of SEO is to drive organic (unpaid) traffic to a website by optimizing its content, structure, and technical aspects.
Types of SEO
- On-Page SEO – Optimizing content, keywords, meta tags, headings, internal linking, and URLs.
- Off-Page SEO – Building backlinks, social media marketing, and online reputation management.
- Technical SEO – Improving website speed, mobile-friendliness, security (HTTPS), and structured data.
- Local SEO – Optimizing for local searches, Google My Business, and location-based keywords.
Why is SEO Important?
- Higher Rankings: Increases your website’s position in search engine results.
- More Organic Traffic: Attracts users searching for relevant content.
- Better User Experience: SEO enhances site speed, mobile usability, and navigation.
- Increased Conversions: Optimized websites lead to higher engagement and sales.
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