As social media and other digital platforms continue to gain popularity and massive subscribers, Radio has been consistent in retaining its position and listenership among the masses. A recent study carried across 6 tier-1 cities showed that 82% of people have been tuning in to radio during the lockdown, with FM channels winning the second most credible spot for information consumption. The first being the internet.
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SonicEngage: Revolutionizing Radio Advertising
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SonicEngage: Revolutionizing Radio Advertising