Data-Driven vs Data-Informed Decision Making in UX Design

Every UX team faces the same tension: should the numbers decide, or should they advise? A heatmap shows users ignore a button. Analytics flag a high drop-off on checkout. Do you redesign immediately, or pause to ask why? 
https://www.uxstalwarts.com/blog/data-driven-vs-data-informed-decision-making-in-ux-design/

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