The average attention span of a common person is 8 seconds. That is what brands have to work with – 8 seconds. The marketing space is constricted and overcrowded with brands competing for consumer attention with creative ads and funky content, but they are dealing with an increasingly impatient customer; one who finds the YouTube 5 second skip ad time too long, and can’t wait to skip the ad, or has already installed ad-blockers, or simply switches the TV channel when an Ad comes on.
- https://www.tonetag.com/sonicengage-personalised-marketing-for-tv-and-digital-platforms/
- anvi
- aanvilast@gmail.com
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SonicEngage: Personalised Marketing For TV And Digital Platforms
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SonicEngage: Personalised Marketing For TV And Digital Platforms